2022 brought significant challenges – from rising interest rates to political turmoil and significant market contractions.
SaaS was not immune. Valuations continue to decline significantly, leaving the venture capital market sidelined for now.
Though the impact to Bootstrapped SaaS companies has been less noticeable. Focusing on capital efficiency puts them in a strong, albeit not guaranteed, position.
Expect more uncertainty in 2023. Founders should operate as though capital markets will remain closed and there will be a reduction in demand for software.
Maximize your company’s ability to survive by avoiding these mistakes as you finish 2023 planning.
Over the last decade, SaaS (software-as-a-service) has become one of the most lucrative, fast-growing markets in the world of business. From this, an array of SaaS subgenres have emerged. Notably, Micro SaaS – a market with huge opportunity for SaaS business founders with fewer resources. Founderpath provides the capital Micro SaaS businesses need to support […]
In the business world, it’s said that you’re either growing, or you’re dying – and this is especially true for the highly competitive, constantly evolving SaaS market. For this reason, maximizing your business’ SaaS growth rate is vital. For bootstrapped SaaS businesses, two things are important to facilitate this high growth. Firstly, making use of […]
To build a successful SaaS business, developing a comprehensive sales strategy is essential. Selling SaaS requires a unique sales approach that convinces customers to commit – and stay loyal – to your product, especially considering the time required to integrate SaaS solutions into business systems and processes. By implementing an effective SaaS sales strategy you […]
In 2022, selling SaaS products business-to-business (B2B) is more lucrative than ever before, drawing many entrepreneurs and budding business founders to the space. Currently, the global SaaS market is worth around $3 trillion, according to McKinsey. However, as one of the fastest growing markets in existence, this value is expected to more than triple by […]