Use these resources from SaaS founders with $1m-$10m+ in revenue in your 2023 planning.
1. We call 30k cold leads per month and land 5% as customers. Here’s the playbook.
If you’re looking to scale an outbound sales process, Andrew Cvijovic, founder of Referrizer, teaches a masterclass in doing it efficiently and effectively.
In 20 minutes, You’ll learn:
- Playbook for generating 100 demos per day, $330K in MRR using 100% Commission based outbound sales process
- How they hire quality sales reps, but control costs ($0 base)
- How to track, report and maximize sales process
Plus the exact copy Andre uses to hire rockstar sales reps.
2. How we used System-Driven Word of Mouth to Break $30m Revenue
In two years, vFairs went from $1.7m in revenue to over $30m. Their secret?
A killer system to drive word of mouth referrals.
Muhammad Younas, CEO of vFairs breaks down exactly how they did it, 100% bootstrapped. Get the inside story of how they:
- Optimized their inbound funnel
- Scaled repeatable success
- Created a “reference squad”
Plus, the exact email copy they used to get over 1,000 reviews on G2.
3. How to build an A+ team to drive 700% growth on a shoestring budget
Hiring is one of the hardest parts of running a SaaS company.
Steve Pockross, CEO at Verblio has it down to a science. Lucky for us, he shared his framework for hiring A+ talent on a D- budget.
In just 20 minutes, he covers:
- Keys to recruiting our first 10 writers (3k today)
- How we scaled an A+ team of 40 FTE with a low budget
- The CEO’s key role in every phase of the process
4. How I bootstrapped to $20m in 5 years (and 3 growth channels I used to hit first 100 customers)
Cody McLain, Founder of SupportNinja, shares his insights from serving 100+ startups:
- The power of tacit knowledge
- Easy to update process automation tools
- Smart founders outsource more than just customer support
5. 4 Capital Allocation Mistakes Smart SaaS Founders Avoid
We’re big on learning from mistakes. We’ve seen (and made) quite a few ourselves.
Our head of Finance, Kevin Houston, shares the top 4 capital allocation mistakes SaaS founders make, and what you can do instead.
In 20 minutes you’ll learn:
- The hidden costs of overusing multi-year contracts
- Why Net working capital is actually better than cash
- How to use multiple sources of capital to build your balance sheet
6. The Tenfold Turnaround Story: From $5m ARR, Flat, Burning $1m per Month to 100% YoY Growth
Jeff Cotten, CEO of Tenfold, shares insights from their journey to an exit:
- Deadly burn: silly reasons we were burning $1m/mo
- How we added $50k+ enterprise deals during COVID
- Key metrics the buyer cared about when we exited
7. How I hit $5m ARR, kept control using 3 different debt providers
Steve Benson, Founder and CEO of Badger Maps, shares:
- Why they Took $2.25m from Founderpath over 6 loans
- What to watch out for on penalties and fees (prepayment, draw fee)
- getting Real about your life as a Founder
8. The Simple PR Template We Used to Bootstrap to $1m in ARR
Ben Gabler, CEO and founder of Rocket.Net, bootstrapped to $1m in ARR – with $0 in marketing spend.
In 20 minutes, you’ll learn how they did it:
- Playbook for building your MVP in 72 days for less than $30k
- Why domain names matter (their $50k bet)
- Formula for landing your first 100 customers
9. $1 Trial Map: How we used a $1 Guarantee to Break $75k MRR, Instant CAC Payback
Travis Chappell, CEO and Founder of Guestio, shares:
- $1 offer structure you should copy
- 3 upsells we used to increase AOV to $100
- Importance of instant CAC payback
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